By Attending This Workshop You Will: Discover how and why your business plan and exit strategy can help you identify your target customer and niche. Learn several powerful areas to explore and consider when identifying your target customer and niche Leave with at least 6 big picture considerations for creating a successful marketing plan to attract your chosen target. Learn several highly effective marketing tactics already proven to work if you know your target. Find out how the internet and your website can help the right prospects find you and your business Learn how to assess the effectiveness and cost of your marketing strategies and tactics so you can maximize ROI. Be able to identify what you can do yourself and where you will need help. Join us for refreshments and an opportunity to network after the workshop. Workshop is free for members and non-members. To register call (401)438-7400 or email smccarthy@ribuilders.org You must call to register if you need MA CSL credits This presentation has been approved for a total of 2 hours of Massachusetts CSL Continuing Education credits as follows: One credit in the Business Practices category One credit in the Elective category